Ground Wellbeing

"Discover Cork-made aromatherapy, skincare and self-care rituals created to soothe the body, calm the mind and support everyday wellbeing."

GROUND Wellbeing is an Irish wellness brand creating natural, plant-based products and self-care rituals designed to support the body, mind and emotional wellbeing. Founded by Peigín Crowley, an award-winning spa consultant and holistic massage therapist, the brand draws on almost 30 years of experience in the wellness and spa world. Peigín has created spa experiences and products for leading luxury destinations including Rosewood, Six Senses, Four Seasons, Kempinski and Bulgari Hotels.

Handmade in small batches in Cork, GROUND’s products use vegan ingredients and are blended with the intention of soothing, supporting and restoring. Its collections include body oils, balms, bath salts, essential oils, skincare, gift sets and wellbeing rituals, with dedicated ranges for sleep, stress, energy, female health, pregnancy, menopause, children, sensitive skin and cancer care.

The brand has continued to evolve through specialist wellbeing rituals, including gut health, vagus nerve work, lymphatic support and the launch of its Biome Skincare range, designed to support the skin’s microbiome and barrier health. For W.ie, GROUND represents the best of modern Irish wellness: thoughtful, founder-led, purpose-driven and rooted in care, craft and emotional connection.

Founder-led wellness expertise

GROUND is led by Peigín Crowley, whose career spans nearly 30 years in spa, massage and wellness. Her experience includes designing award-winning spa experiences and products for luxury resorts and hotel groups around the world.

Handmade in Cork

GROUND states that its products are handmade in small batches in Cork using vegan ingredients and 100% natural plant-based ingredients.

Purpose-driven collections

The brand has developed products and rituals around real wellbeing needs, including sleep, stress, pregnancy, menopause, PMS, children’s wellbeing, compromised skin and cancer care.

Spa ritual credibility

GROUND is not only an online product brand. It is also a professional spa and treatment brand, with its rituals used in spa settings and developed through Peigín’s hands-on therapy and treatment expertise.

Biome Skincare

The newer Biome Skincare range is designed around skin wellness, microbiome support and barrier health, bringing the brand into a more advanced skincare position.

Gifting strength

GROUND products feel meaningful rather than generic. Sleep, comfort, pregnancy, menopause, cancer care and self-care collections make it suitable for thoughtful gifting moments.

GROUND Wellbeing has been selected for W.ie as a standout Irish wellness brand combining natural ingredients, small-batch craft and deep spa expertise. Founded by Peigín Crowley in Cork, the brand creates thoughtful products and rituals for sleep, stress, women’s health, skin wellness and moments when care is most needed.