W.ie is Ireland’s curated shop window — a platform designed to help people discover exceptional businesses, places, experiences and events across Ireland in one trusted and beautifully organised space.

Built around the concept of What | Where | When, W.ie brings together quality independent businesses, hospitality, retail, food, stay, lifestyle and experiences from all 32 counties into a single easy-to-use destination.

Rather than endless search results and digital clutter, W.ie focuses on curation, presentation and discovery — helping customers actively looking to shop, visit, stay or experience something special find businesses worth knowing about.

As the platform grows, additional features including events, gift cards and AI-assisted discovery tools will continue to expand W.ie as Ireland’s modern curated shop window.

No — Not in the traditional sense. W.ie is a curated discovery platform designed to help people find and connect with quality businesses, places, products, experiences and services across Ireland.

Rather than holding stock directly, W.ie acts as Ireland’s curated shop window — guiding customers to featured businesses through beautifully presented listings, recommendations and category discovery.

Some businesses may offer direct online shopping, booking or enquiry options through their own websites.

Businesses can apply through the onboarding form via the “List Your Business” page or contact W.ie directly at hello@w.ie

Yes — W.ie covers all 32 counties.

Google and social media platforms can often be crowded, expensive and difficult for independent businesses to stand out on without ongoing advertising spend, pay-per-click campaigns, keyword competition or large weekly and monthly marketing budgets.

W.ie is different.
W.ie is a curated platform designed to present quality Irish businesses, places and experiences in a clean, trusted and organised environment where people are actively looking to discover something special.

For a simple annual fee, businesses can benefit from long-term visibility without worrying about constant advertising costs, bidding wars or algorithm changes. Instead of competing endlessly for attention, businesses become part of Ireland’s curated shop window — a platform designed to grow into a trusted destination for customers seeking quality products, services and experiences across Ireland.

Yes. W.ie operates on a simple annual listing model, meaning any enquiries, bookings or sales generated through W.ie go directly to the business without ongoing commission or percentage-based deductions.

Unlike many large platforms where booking fees, commissions or advertising costs can reduce profit margins, W.ie allows businesses to retain 100% of the value from customers directed through the platform.

This can be particularly beneficial for hotels, hospitality, restaurants, experiences and independent retailers, where protecting margin and direct customer relationships is increasingly important. W.ie is designed to support visibility, discovery and long-term brand presence in a clean and curated environment — Ireland’s curated shop window.

Independent shops, hotels, cafés, restaurants, experiences, makers, attractions, events and quality local businesses across Ireland.

No. W.ie is curated to protect the quality and feel of the platform.

A standard annual listing starts from£156 / €156 per year, depending on category and launch offer.

A dedicated W.ie business page, category placement, county visibility, social promotion opportunities and future access to W.ie features such as gift cards, events and campaigns.

Yes. W.ie will promote selected listings through social media, category features, county pages, email campaigns and future marketing partnerships.

Yes. Event listings are planned as part of Phase 2 of W.ie and are currently scheduled for launch in Q4. This section will allow businesses, organisations and communities across Ireland to promote selected events including markets, charity events, food festivals, family days, gatherings, seasonal experiences and local attractions.

No, W.ie will send people directly to the business website or contact page. Future features will include gift cards and affiliate links.

Listings are usually annual. Renewal is optional unless otherwise agreed.

The W.ie Gift Card is planned as part of Phase 2 of the platform and is currently targeted for Q4 launch. The aim is to allow customers to purchase and redeem W.ie gift cards across selected businesses, experiences and destinations listed on W.ie — Ireland’s curated shop window.

To help maintain the quality and visibility of W.ie — Ireland’s Curated Shop Window — we ask featured businesses to provide strong quality imagery and accurate business information that may be used across the W.ie platform and promotional channels.

Where possible, we also encourage businesses to:

1. Display a W.ie window sticker or discreet countertop placard
2. Share their W.ie feature across social media
3. Include a link from their website back to their W.ie listing

These small steps help strengthen visibility for both the individual business and the wider W.ie network across Ireland.

Yes. Selected sponsorship opportunities may be available for category pages, county pages and featured sections across W.ie. These opportunities will be limited to maintain a clean and premium user experience.

Featured homepage placements may be available periodically for selected businesses, seasonal campaigns and launch partners.

Write a clear and concise answer to guide your customers.

Yes. Limited promotional placements may become available for suitable businesses and campaigns that align with the W.ie brand and user experience.

Selected businesses, events and destinations may be featured across W.ie social channels as the platform grows.

Yes. W.ie supports both physical and online Irish businesses where appropriate.

The primary focus of W.ie is Ireland; however, selected international brands, destinations or partners connected to the Irish market may be considered.

W.ie is being developed as a long-term destination platform supported by social media, partnerships, search visibility, PR, influencer collaborations, direct outreach and word-of-mouth marketing.

W.ie simplifies discovery by presenting carefully selected businesses, places and experiences in one trusted and easy-to-navigate platform — Ireland’s curated shop window.

No. W.ie complements search engines by organising and curating quality Irish businesses and experiences into a structured and trusted platform, similar to how platforms such asAirbnb,Booking.comandDaft.ieorganise information within their own sectors.

Yes. W.ie is an independent Irish startup currently in its launch and growth phase.

W.ie is short, memorable and uniquely positioned for Ireland, making it easy for people of all ages and nationalities to remember and return to.

Yes. Additional features, categories and services are planned over time, including events, gift cards, curated experiences and AI-assisted discovery tools.

Yes. W.ie hopes to support selected charities, community organisations and local initiatives across Ireland. As W.ie grows, so too will its commitment to “Giving Back” through awareness, promotion and support for meaningful causes and community projects where possible.

Yes. W.ie welcomes recommendations for quality businesses, places, experiences and hidden gems across Ireland. If you know a business that you feel deserves to be discovered, you can submit it through our recommendation page and our team will review it for potential inclusion on W.ie — Ireland’s curated shop window.

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